Irwin Mitchell
Irwin Mitchell came to us wanting to grow their brand reputation against the AB 55+ affluent investor audience and were keen to do this around sport.
The Times is known for its rugby content and so we pitched a campaign around the men’s Autumn Internationals. To ensure standout in a packed rugby pullout, The Scrum, we hired England’s female rugby captain, Sarah Hunter to give us her insights into the games.
The results from this first autumn campaign led to them rebooking for the following Six Nations campaign, before exploring other sports with The French Open and Wimbledon.
Irwin Mitchell doubled down on rugby for the men’s Rugby World Cup in Japan, a campaign that was so successful they went on to become official sponsors of men’s England Rugby.
England’s Autumn Internationals
We kicked off our Irwin Mitchell campaign with Sarah Hunter giving us her insight into England’s chances against the best in the world. She was the only female contributor in the rugby pullout ensuring standout.
We kept Sarah on board for our Six Nations campaign.
Eventually winding up the Six Nations with a look ahead to the Rugby World Cup in Japan.
For the Rugby World Cup Irwin Mitchell wanted to promote their sponsorship with England rugby by highlighting their mentoring scheme within rugby. So throughout the tournament we spoke to 7 England international rugby players about the mentors that have made the biggest impact on their life.
