Volkswagen Commercial Vehicles
We were briefed to increase awareness and understanding of Volkswagen Commercial Vehicles’ ‘Working with You’ brand promise, increasing consideration for VWCV as a result.
Our campaign, ‘Under The Bonnet of Success’, was a Sunday Times and talkSPORT partnership. We decided to unlock the reasons why the greatest sports teams have got to where they have.
By getting under the bonnet of these successful teams, we were able to showcase their component parts and find out why they run as smoothly and effectively as they do. By exposing those extra things that create something unstoppable, just like VW’s comprehensive service offering, we were able to make sure our audience knew that with VW you’re not just buying a van, you’re buying a partnership.
The Secret Behind Saracens Success
We crafted a video with ex-Scotland and Saracens rugby player, Jim Hamilton and a leading sports psychologist, Dr Josie Perry exploring the reasons behind Saracens success.
To kick off our series that ran in The Sunday Times magazine we spoke to Jim Hamilton on the ethos behind his old team Saracens.
Sarah Hunter, the England Women’s Rugby captain spoke to us about the professionalisation of her sport and how it has completely changed the way she approaches her game.
Endurance cyclist Mark Beaumont spoke about the success behind Team Ineos, run by Dave Brailsford who obsessed about the aggregation of marginal gains.
Mark Gallagher, one of the founding members of the Red Bull Racing Formula 1 team spoke at length about the unconventional foundations that were laid in 2004 that ultimately lead to their success.